Postcard Revised (Continued)

Postcard Revised

Project 2 Thumbnails Round 2

Project 2 Thumbnails (Cont.)

Project 2 Thumbnails 

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 The design principles: emphasis, contrast, balance, flow, alignment and repetition have specifically been implemented to create a single unified design conforming to the rule of thirds. For emphasis, I enlarged the 'pha' and placed it on the left hand side of the paper because naturally a reader goes from left to right. I also made the illusion of emphasis of bulging out of the paper so the viewer absolutely has to look at emphasis first. To make the viewers eyes go from emphasis to balance I put balance in a font that will catch your eye, so not only did I play with the size of the font, but with the texture as well. The way i did alignment was to lead from emphasis directly to alignment by using the A in emphasis to start the word alignment. This incorporates flow into my design leading from one word to another. Repetition is all the way in the background so it just catches your eye but does not over crowd the picture because I softened the color making it a little easier on the eye. Flow was just a little something I did to throw the viewer off, get them outside of their "comfort" zone. I used a gradient for color instead of a shade of orange for the image to pop out, but then used a slightly smaller font so that it does not over power the image. 

       In order to express the meaning of the words I did played with the font, size, opacity, fill, and various other things. To show emphasis and its meaning i made it the biggest word on the page as well as enlarging the 'pha' to give the viewer that "POW!" factor. For balance I jumbled up the words as if the word balance is off balanced, giving a little bit of irony to the image. Alignment took a while for me to draw out because I wanted something that flowed within the picture so i started the word alignment with the A in emphasis. I offset the 'lignment' placing the L to the bottom right corner of the A in emphasis thus adhering to the word alignment. For contrast, I mirrored the contrast and eased out the opacity in the mirrored text to show the meaning of the word contrast. I used flow in a very simplistic way, to show flow I just used a cursive type font, not to over do it with bending and twisting because I think that would be way too much in the image. Repetition definitely speaks for itself, I repeated repetition in the background so it just catches your eye, you know its there but it is very subtle.